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Swag Valance's avatar

Maçanita is a clever marketer and associates himself with good wines. One of them is via the Azores Wine Company centered around Pico. His challenge was to get people to pay a “premium”, by Portuguese wine standards, from the Azores. And he’s done amazingly well at that.

He also runs Fitapreta, which makes excellent wines in the Alentejo.

His eponymous wine label, which he shares with his brothers, is in Douro. Odd, given that his family lineage is via the Azores and Alentejo and not the Douro.

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Kate Reuschel's avatar

What a great piece! I am definitely someone who knows soil and terroir contribute to the wine- yet the science is so vague. I do think wine and food help us understand a place, culture, people just as much as the reverse. You know I love my Azores wines!

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