An Azorean Sense of Place

Terroir-driven or a load of drivel?

“Terroir-driven” has become one of those excruciating expressions you find in seemingly every description of Good Wine. I’m not quite sure what irritates me so much about it: perhaps it’s the French word that no one can pronounce; or perhaps it’s the “driven”, reminding me of so much corporate drivel I’ve edited (or, worse still, written) in the past. D…